As you will always be looking for the very best candidates on the market it is absolutely essential that your job description "sells" your role and business in the very best way possible.

It's a very competitive marketplace right now with more jobs than suitable candidates. So how do you make your job stand out from the crowd?

Potential applicants will want an insight into your company's mission statement, core values and culture.

Your benefits package is also really important. Statistics have shown that over 80% of job seekers look at employee benefits when searching for jobs.

If you want to encourage the best candidates to hit the apply button then this information needs to be towards the top of the job advert not at the bottom which you see in a more traditional advert.

If you are not attracting the right people take a look at your job description. Is it selling your company in the best way possible?